That's what
drives us
to unleash your potential in purpose-driven jobs & inspiring projects – for a peaceful and sustainable world with millions of shining people
With a consciousness driven by meaning, authenticity, love and oneness, we are a catalyst for the global transformation towards peace and sustainability.
Catalyst for Global Transformation
Legacy Maker
Andreas Dudas is a catalyst for global transformation and the Legacy Maker. The former Swiss top manager spent decades across various industries heading up prestigious global projects worth billions. On his decades-long quest for meaning & significance he experienced dramatic ups and downs. Andreas’ unique life experience complements his expertise & extraordinary gift in inspirational leadership, the crystal-clear recognition of people’s unique potential and purpose-driven mentoring.
Based on the title of his first bestseller he founded in 2010 BE SHIRO, a cluster of companies, programs and a foundation headquartered in Switzerland, dedicated to inspiring and empowering people to build the bridge from their unique life purpose to inspiring projects that change the world for the better.
Master in Natural Science ETHZ (specializing in biotechnology), serial entrepreneur with 35 years of experience in a variety of companies, with a focus on startups. Philipp seeks and holds stakes in companies and projects that are at an early stage. He develops them by adding a significant value through building the bridge to his extensive network. As an enthusiastic outdoor fan and hiker, he can often be found in the mountains and Nordic countries.
Across the BE SHIRO ecosystem, he focuses on value-added impact projects within the BE SHIRO Foundation, Beyond60 and Beyond Stars Experiences AG. In his view, the three pillars of economy, ecology and social affairs are crucial for sustainable development, whereby a value-oriented education all young people on earth plays a significant role.
Master in Natural Science ETHZ (specializing in biotechnology)
Ski World Champion
Visionary, Entrepreneur
Daniel Albrecht’s life story reads like a script: the visionary dream of the Valais mountain boy, the steep path to the top of the world, the brutal fall into bottomless nothingness and then the tough and long fight back to life. The now 40-year-old ski world champion and World Cup winner gets up again and goes his way undeterred. Away from top-level sport, he reinvents himself and follows his heart. Today he is an entrepreneur, dreamer and visionary and with his latest project “Campus B” he wants to empower young people to unleash their unique potential.
